There’s one thing that can get you more of what you want – more results in virtually every aspect of your life. Whether that’s generating more sales, getting better results from your diet and fitness programs, or just generally being happier in life.

Learn to work harder on yourself than you do on your job or business. – J. Rohn

If you work hard on your job, you’ll make a living.
If you work hard on yourself, you’ll make a fortune.

Go to work on yourself and your life will explode with opportunity. All the virtues that make you the person that you really want to be – get to work on them!  What are the skills, abilities, and virtues you want and need more of?

I’ll go first, here are some of mine.  I’d love to hear what yours are:

Communication skills
Industry knowledge
Public speaking
Management capabilities
Coaching skills
Become a more efficient researcher
Stay on top of the right technology
Interpersonal skills
Stress management
Time management
Psychologically grounded (exercise and meditation)

One key ingredient for staying focused on working on yourself is  – Perseverance.

While we could spend days talking about perseverance in life, let’s focus on perseverance in your revenue generation.

The Truth

  1. Generating revenue takes effort.
  2. That effort has to keep happening. Every. damn. day.
  3. People are busy – even when they desperately need what you have for them. They don’t pay attention the first time you tell them about it.
  4. Many people in sales/biz dev aren’t persistent. They call or email once, and when they don’t hear back, they shrug and give up.
  5. You don’t have to stay stuck with the same results. 

With perseverance, you can refine and improve any skill you want – whether that’s narrowing your niche, building better lists, writing compelling content that works, getting on the damn phone or just breaking through the clutter in your prospect’s inboxes.

So how does perseverance work? It’s pretty simple (in theory). Perseverance is the ability to keep trying, and not to quit, even through difficult times. I bet you can think of at least one time where you have persevered and even surprised yourself when you made it to your goal.  Take a moment to remember your thought process, your why, and see if you can reverse engineer that moment and apply it to others.  Look at grass… it grows through some of the most difficult places, like concrete and on rocks. Sometimes to be successful, we must be more like the grass, and keep allowing growth.  Grass doesn’t sprout through concrete in (24) hours, it moves, adjusts, looks for cracks, air, and the sun then happily finds it’s way through.  It does not worry that it won’t make it – it just continues to grow if the conditions will allow. If the conditions absolutely won’t allow, well, then it’s a clear sign that something must change.

Michael Jordan didn’t take just one free throw, miss, and throw in the towel. He missed more than 9000 shots in his career, losing almost 300 games. But he didn’t just say “Well, guess basketball wasn’t for me” and give up. And he’s seen as one of the greatest basketball players of all time.

What can we learn from this?

Keep trying. 

What’s one skill you can begin to work on today that will help you generate revenue?

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