After training sales development reps from small companies all the way to enterprise teams, we’ve identified three key ways to improve your outbound prospecting.
Tip 1: Cut your email content by 80%. Your audience is busy, so your three or four paragraph cold email takes too much effort for them to read, especially when it looks even longer on a mobile device.
Tip 2: Develop copywriting skills. If you’re not already a skilled writer, consider taking a course, like the one offered by CopyBlogger, or hire someone to help you create clear, concise, and well-written templates to get started.
Tip 3: Get over your fear of following up. You win in the follow-up. 70-80% of wins come in follow-ups, not just being smart in the beginning.
Predictable University programs your brain to overcome mental blocks, keep following-up, and to refine your process so that you can win more deals.